Frank Reul

Head of Development Eastern Europe, AccorHotels / Orbis

Frank Reul

Head of Development Eastern Europe, AccorHotels / Orbis


Frank is currently the Head of Development for Orbis – the partner of AccorHotels in Eastern Europe. He has an extensive experience in hotel management and operations. He started his career in 1988 in Brussels and Bruges in Belgium in senior operational roles at AccorHotels. He quickly got promoted to Director of Food and Beverage at the Novotel Sheremetyevo-2 in Moscow, Russia in 1992.

After spending three years in Moscow he moved back to London to and begun his ten years long career in the United Kingdom at AccorHotels. He started at one of the busiest airport’s Novotel, at the Heathrow as an Operations Manager. He then held several General Manager positions across the United Kingdom: Novotel Preston, Novotel Southampton, Novotel Milton Keynes, Novotel Bristol Centre. In 2006, he moved to Turkey, where he directed and managed one of the key hotels in Istanbul, the Novotel Istanbul. He then spent two years as a General Manager at Novotel Trabzon.

After more than 20 years of service at AccorHotels he had been appointed to Area General Manager for Lithuania, Latvia and Estonia, then from 2014, to the Area General Manager for Romania, Bulgaria and Macedonia where he oversaw of operations and development including development in the South Eastern Europe. From September 2017 he has been appointed to Head of Development of Orbis & AccorHotels Eastern Europe.

He is fluent in Dutch, English, French and speaks German as well. He is an avid fan of history, wines and the Arsenal.

The Orbis Hotel Group is the largest network of hotels in Eastern Europe. Orbis comprises more than 130 hotels and is the sole licensor of all AccorHotels brands in 16 countries including Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Poland, Romania, Serbia, Slovakia and Slovenia. It offers a total of almost 21,000 rooms. The hotels operate under the brand names Sofitel, Pullman, MGallery by Sofitel, Novotel, Mercure, ibis, ibis Styles and ibis budget. These brands, recognized throughout the world, provide a quality of service to various standards, ranging from luxury 5-star to budget 1-star hotels.

Orbis’ strategic partner is AccorHotels.

All sessions by Frank Reul

Presentation & panel discussion: The hotel of the future

21 Feb 2019
Crowne Plaza, Belgrade