Dirk Bakker

Head of Hotels EMEA, Colliers International

Dirk Bakker

Head of Hotels EMEA, Colliers International



Dirk is Head of Hotels for Colliers International EMEA region, based in Amsterdam. The Colliers EMEA team is part of the Colliers International Global Hotels team with specialists across EMEA, Asia Pacific and the Americas. Dirk is also a partner for Colliers International in the Netherlands.

Dirk has over 25 years’ experience in hotel consulting in the global market, with a focus on transaction advisory and brokerage. Dirk and his team of 135 hospitality professionals work worldwide, with a particular focus on Europe, Middle East and Africa.

Dirk is an experienced entrepreneur. He started his hospitality career with initially a focus on customer loyalty programs and hotel consultancy with his company ICS. He executed over 200 hotel loyalty card programs for all the major brands in 27 countries across Europe, the Middle East, India, China, Brazil and Russia. Dirk was a founding partner of Kayak Systems, which later became Kayak.com. Dirk combined his expertise as an entrepreneur and a hotel operations specialist and incorporated the current Hotels division of Colliers International in the Netherlands in 2010 and took the Colliers Hotel department to market leadership in the Dutch market with a steady 40% market share over the past 7 years in the Netherlands.


Due to his focus on consumer behavior and his early interest in applied technology combined with his global experience in the hospitality sector, Dirk has become an expert on branding and a thought leader in hospitality value drivers and growth models. In his role as one the Colliers hospitality leaders, Dirk combines his knowledge, expertise and experience with the global capital markets and focusses on major brokerage and M&A assignments across the continents.

All sessions by Dirk Bakker

Panel discussion: Ministers’ talk

20 Feb 2019
Crowne Plaza, Belgrade