Advisory Board



Hotel & Destination Consulting is a boutique consulting firm specialized for hospitality and tourism projects with long-standing experience and international credentials of its partners and associates.

Sanja has 25+ years of consulting and hospitality industry management experience in South East Europe. She has worked with the leading hospitality companies, investors and global hotel brands. Her experience includes 400+ projects: a wide range of project development assignments, asset management, hotel management contracting and management consulting projects. Sanja has been actively involved in establishment and development of few regional hotel management companies. Focus of her expertise is oriented to the management of change, strategic management, and asset management in hospitality industry of South East Europe, helping the clients to drive improved performance and increase returns on their investments.

Sanja earned her PhD degree in strategic management of hospitality industry at Faculty of Economics and Business Zagreb. She is an external associate – lecturer of Hotel Management at Faculty for Economics and Business in Zagreb, and author of several text books of tourism and hospitality management as well as numerous articles and columns in professional and scientific magazines. Previously she was Senior Partner with global HTL consultancy.

Takuya Aoyama

Vice President Acquisitions & Development with Hyatt International (EAME) LLC

Takuya is responsible for expanding Hyatt’s portfolio of brands in the markets of Russia & CIS, Central & Eastern Europe.

Prior to joining Hyatt in 2008, he worked as Assistant Vice President Acquisitions & Development for Japan, Korea and Micronesia with Starwood Hotels & Resorts based in Tokyo (2002-2007). Takuya’s career in the field of real estate / hotel development dates back to early ‘90’s, and he held positions with companies including Saison Group (1989-1995, Moscow/Tokyo), Holiday Inn Worldwide (1996-1999, London / Vienna) and Andersen (2000-2002, Budapest).

Takuya has a master’s degree from Columbia University’s School of International & Public Affairs.



Extensive Management expertise in the global market, with a focus on Sales & Marketing projects and M&A assignments. Strategic & Turn around management with clarity in vision and strategy, leading to tangible results.

25 years experience in hotel operational consulting & sales with a focus on database management based customer loyalty programs and hotel reservation systems in the global market.

Formerly focused on emerging markets, leveraging extensive entrepreneurial expertise in Europe, India, China and Brasil.

Since 2011 responsible for the Hotel Brokerage & Consultancy expansion for Colliers International in the EMEA region.

Specialties: Multi country assignments, Strategic Marketing, International Business Development, M&A assignments; Turn around management; Hospitality consultancy and financial assignments.


Chief Development Officer, Uniline

Director of Development – Chief Development Officer at Uniline Travel Company, one of the leading destination management companies in southeast Europe.

Until May 2018. CEO of Dubrovnik Riviera Hotels Inc. and Member of the Board of HUP Zagreb. HUP Zagreb is a company whose business is to dictate trends in the development of national tourism, and it is positioned in a way that assumes the role of managing the transition model of tourism development by determining the direction of change, initiating and stimulating the development of quality projects, and educating destinations in which it operates through the introduction of new trends. By the 2011 CEO of Maistra d.d., part of the Adris Group, the largest national investor in the tourism industry.

Years of experience, mainly on management positions within the tourism companies in constant expansion (during career, often served multiple functions simultaneously within individual companies). Besides Croatia, experience gained in several international projects.
For many years active in local and national tourism community, as member of the Council for 8 years and presently Chairman of the Supervisory Board of the Croatian National Tourist Board. From December 2009 to April 2016 President of the Association of Employers in Croatia, a national association of hoteliers. From 2011 Lecturer at VERN University of Applied Sciences.



Marina Franolić is founder of Proficiscor, tourism Development Company than includes projects Adria Hotel Forum and Adria Lux. Adria Hotel Forum is international hotel conference with the main theme “Investments in hotel industry” and Adria Luxury is brand for Exclusive concierge and provisioning services in the Adriatic, focusing on mega yacht and luxury villa clients.

Her career in tourism started in Glion Institute of Higher Education and Hotel Savoy, Rocco Forte group, in Florence. After returning to Croatia and prior to tourism projects, she was working on International project with USAID, EU education with Ministry of foreign affairs and then in the real estate development and architectural projects in one of the best known Croatian architectural offices, Randic and associates.